Project Type: Corporate Video
Client: Lundbeck
Project Overview
This corporate video was produced for Lundbeck’s sales convention in Mexico, creating a relaxed and engaging atmosphere around the promotion of Clopixol and Fluanxol. The concept centered on a tropical theme, using piña coladas as a visual and experiential element to reinforce connection, enjoyment, and team spirit among the sales force.
Concept & Approach
The video captures moments of interaction, celebration, and engagement during the convention, highlighting how the sales team enjoyed a shared experience in a carefully designed environment. Rather than focusing on direct product messaging, the piece emphasizes brand culture, motivation, and internal engagement, aligning with the event’s objectives.
Production Highlights
- Natural, candid footage of the sales team during the convention
- Lifestyle-driven visuals with a tropical aesthetic
- Smooth camera movement to convey a relaxed and premium atmosphere
- Color grading that enhances warmth and vibrancy
- Clean corporate storytelling tailored for internal audiences
Final Result
The final video successfully communicates a sense of connection, enjoyment, and brand presence, serving as a memorable internal piece that reflects Lundbeck’s commitment to meaningful experiences during corporate events.
